Colors

Colors

Black
HEX: #000000
RGB: 0, 0, 0
CMYK: 85, 64, 43, 39
OCEAN
HEX: #2E4256
RGB: 46, 66, 86
CMYK: 85, 64, 43, 39
NOTHERN
HEX: #587C8F
RGB: 255, 102, 72
CMYK: 0, 71, 68, 0
HORIZON
HEX: #C6DAE5
RGB: 198, 218, 229
CMYK: 27, 8, 9, 0
WHITE
HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
DUNE
HEX: #F3EFEC
RGB: 0, 89, 221
CMYK: 88, 65, 0, 0

Color System

Color System

The color palette is inspired by the sky, travel and a sense of freedom

It reflects movement through different environments, from deep, grounded tones to open, airy lightness

Black defines structure and presence, while the blue tones add clarity and a refined, modern feel

Light tones like Horizon, White and Dune balance the system and create space, softness and versatility

Depending on the context, the brand can shift between dark and light environments while maintaining a consistent identity

Color Combinations

Color Combinations

Color combinations should always follow a clear hierarchy and maintain strong contrast

Dark bases create a more powerful and immersive presence, while lighter backgrounds feel more open and minimal

Accent colors should be used deliberately to guide attention, not to dominate

Consistency in combinations ensures a controlled and premium look across all applications

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